Aviation University of the Americas


BSc. Aviation Marketing

Course Summary

This program highlights the importance and equates to the heartbeat and survival of the aviation industry and by extension, any companys survival.

Entry Requirements

Eight CXC including Mathematics and English or related Subject. Three CAPE with one related to the subject.


Year 1

  1. Semester 1
    • Principles of Marketing - Part 1
    • Principles of Management - Part 1
    • Principles of Finance- Part 1
    • Principles of International Business - Part 1
    • Principles of Market Research- Part 1
    • Principles of Consumer Behaviour - Part 1
  2. Semester 2
    • Language Options:
      • Spanish
      • English
      • Manderin
      • Sign Language
    • Mathematics and Statistics
    • Use of English
    • Information Technology
    • Sporting Options
    • Airport Management Structure
  3. Semester 3
    • Principles of Marketing - Part 2
    • Principles of Management - Part 2
    • Principles of Finance- Part 2
    • Principles of International Business - Part 2
    • Principles of Market Research- Part 2
    • Principles of Consumer Behaviour - Part 2








Year 2

  1. Semester 1
    • Airline Customer Service - Part 1
    • Airline Cost Reduction Strategies - Part 1
    • Airline Revenue Management - Part 1
    • Airline Seat Sales - Part 1
    • Airport Marketing - Part 1
    • Cargo Business Development - Part 1
    • Macro Economics - Part 1
  2. Semester 2
    • Language Options:
      • Spanish
      • English
      • Manderin
      • Sign Language
    • Use of English
    • Survival Techniques
    • Sociology
    • Human Georgraphy
    • Physical Geography
  3. Semester 3
    • Airline Customer Service - Part 2
    • Airline Cost Reduction Strategies - Part 2
    • Airline Revenue Management - Part 2
    • Airline Seat Sales - Part 2
    • Airport Marketing - Part 2
    • Cargo Business Development - Part 2
    • Macro Economics - Part 2






Year 3

  1. Semester 1
    • Airline Competitive Strategies- Part 1
    • Airline Marketing - Part 1
    • Aviation Tourism - Part 1
    • Implement a Marketing Plan for a Large Airline - Part 1
    • Implement a Marketing Plan for a Small Airline - Part 1
    • Internship at an Aviation Company- Part 1
  2. Semester 2
    • Language Options:
      • Spanish
      • English
      • Manderin
      • Sign Language
    • World Cultures
    • Politics
    • Politics
    • Diplomacy
    • Tourism
    • Guidance Counseling
  3. Semester 3
    • Airline Competitive Strategies- Part 2
    • Airline Marketing - Part 2
    • Aviation Tourism - Part 2
    • Implement a Marketing Plan for a Large Airline - Part 2
    • Implement a Marketing Plan for a Small Airline - Part 2
    • Internship at an Aviation Company- Part 2

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Saturday 8am-4pm
Sunday 9am-4pm

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1-876-615-6082

1-876-470-7707

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